Wowza
More than just a visual update
Wowza approaches video streaming with unmatched technical precision, developing solutions that maximize performance and minimize complexity. The new visual identity, moving beyond its playful orange origins, now serves as a clear signal of Wowza’s engineering excellence and forward-thinking capabilities. Their sophisticated platform needed more and we created a brand refresh that spoke to their target audiences: c-suite decision-makers who needed simplicity, and engineers who need to know the performance and backend were best-in-class.
Brand
Visual Style Guide, Brand Implementation & Templates
Creative
Lead Generation, Content Design, Digital Advertising, Email Marketing
Minty Pixel delivered precisely what our marketing team needed – strategic insights backed by creative execution. Their responsiveness is exceptional, with turnaround times that keep our campaigns agile and on-target. They’ve become an extension of our marketing department, bringing fresh perspectives and measurable results to our brand strategy.
-Marketing Campaign Manager @Wowza
Impact
Visual Authority Redefined
Meticulous brand guidelines that articulated Wowza’s visual language with unprecedented clarity, establishing a system that balances technical authority with accessibility.
Cohesive Storytelling Achieved
Reimagined marketing collateral now tells a consistent story across all touchpoints, reflecting the sophisticated engineering behind their solutions.
Digital Presence Elevated
Comprehensive digital evolution transforming both website and interface elements to match the caliber of their industry-leading technology.
Professional Identity Projected
Newly crafted social and print assets that capture Wowza’s professional essence while maintaining the innovative spirit that distinguishes them from competitors.
