Insights

Tired of scattered posting and content that doesn’t convert? This guide breaks down why topic clusters are the ultimate content strategy! Help your ranking on Google, build authority in your niche, and never run out of social media content again. Whether you’re a freelancer or a growing brand, discover how to turn your expertise into an evergreen content ecosystem.

Still relying on outdated SEO tricks? Search engines have changed and your content strategy should too. In this guide, we break down how to do keyword research the right way: understanding search intent, differentiating between shorttail and longtail keywords, tracking your competitors, and pairing terms with real audience personas. Whether you're building a new content plan or updating an old one, this is your starting point for smarter SEO in 2025.

Stop guessing and start ranking. This free SEO Keyword Research Toolkit includes a ready-to-use Google Sheet and step-by-step guide to help you organize keywords by type, intent, and audience persona. Whether you’re planning blog posts, landing pages, or a long-term SEO strategy, this tool will help you pinpoint high-impact terms and outperform your competitors.

Your website should guide every visitor toward action, not leave them wandering aimlessly. From lead-gen to product discovery, this guide covers 10 essential call-to-action types that boost engagement, drive conversions, and make your site feel more like a well-hosted party than an empty lobby. Whether you're nurturing leads or pushing sales, your CTAs need to work smarter. Here's how to do it.

Tired of ad spend that goes nowhere? Learn how a smart marketing strategy for scaling businesses turns your momentum into measurable growth—with campaigns that actually convert.

Built your business but your brand feels half-finished? Discover how strategic branding for growing businesses helps you attract better clients, raise rates, and scale with confidence and without the overwhelm.

Spring cleaning isn’t just for closets—it’s for websites too. A cluttered, outdated, or poorly optimized site can silently drain conversions and repel customers. In this practical guide, we walk through key steps to refresh your digital space: refining messaging, improving accessibility, simplifying forms, optimizing for mobile and search engines, and streamlining navigation. You’ll also get tips on tools like SEMrush and TinyPNG, plus insights into user behavior through A/B testing and heat mapping. Time for your website glow-up.

Minty Pixel partnered with Waterbear Workshop, Zymos Brewery, and Extra Life to bring a local board game exchange event to life—complete with branding, print and digital promotions, and on-site support. In this post, we share how collaboration, community, and smart design came together to make it a success, plus key takeaways we’ll bring to our next event marketing campaign.

Think marketing doesn’t work on you? Think again. Having an authentic brand voice isn’t about tricks—it’s about trust. Learn why a genuine voice sets your brand apart, builds loyalty, and drives engagement. Find out how to craft a brand voice that feels real, resonates with your audience, and avoids the pitfalls of marketing jargon.