Still relying on outdated SEO tricks? Search engines have changed and your content strategy should too. In this guide, we break down how to do keyword research the right way: understanding search intent, differentiating between shorttail and longtail keywords, tracking your competitors, and pairing terms with real audience personas. Whether you’re building a new content plan or updating an old one, this is your starting point for smarter SEO in 2025.

Stop guessing and start ranking. This free SEO Keyword Research Toolkit includes a ready-to-use Google Sheet and step-by-step guide to help you organize keywords by type, intent, and audience persona. Whether you’re planning blog posts, landing pages, or a long-term SEO strategy, this tool will help you pinpoint high-impact terms and outperform your competitors.

Spring cleaning isn’t just for closets—it’s for websites too. A cluttered, outdated, or poorly optimized site can silently drain conversions and repel customers. In this practical guide, we walk through key steps to refresh your digital space: refining messaging, improving accessibility, simplifying forms, optimizing for mobile and search engines, and streamlining navigation. You’ll also get tips on tools like SEMrush and TinyPNG, plus insights into user behavior through A/B testing and heat mapping. Time for your website glow-up.