Whether they’re first-time visitors, curious leads, loyal customers, or potential promoters, everyone needs a nudge in the right direction. So let’s dive into the wonderful world of CTAs that’ll transform your website from “meh” to “YEAH!”

Wait, what’s a CTA again?

A call-to-action (CTA) is that irresistible button or text that says “heeeeeeey” to your visitors. It’s the digital equivalent of a friendly tour guide. Without CTAs, your poor website visitors might wander aimlessly, never finding that perfect product or sign-up form they’re destined to love, or worse, leave so fast they never know what you offer.

1. Lead Generation CTAs: First-Date Material

These CTAs are your digital wingman, turning shy strangers into interested leads. Place them where the newbies hang out—especially on your blog!

Stick these attention-grabbers at the end of blog posts, in the sidebar, or as a cute little floating banner in the corner. They should be eye-catching and crystal clear about what treasures await on the other side of that click.

(See? We practice what we preach!)

2. Form Submission CTAs: Seal the Deal

Your visitor has reached your landing page—victory is close! But wait, they still need to fill out a form and officially join your contacts club.

Ditch the boring “Submit” button—that’s so yesterday! Instead, use action-packed language that reminds them of the awesome stuff they’re about to get.

Instead of “Submit,” try putting yourself in the viewers shoes. Confirm what they’ll end up with with text like, “Get My Free Guide” or “Start My Trial”

3. “Read More” Buttons: The Trailer

As much as we want to put things above the fold, nobody wants to see the entire movie on the homepage! Entice your visitors with a taste of your content followed by a tantalizing “More” button.

This clever little CTA not only keeps your pages looking clean and uncluttered, but it also ensures each individual post gets the traffic stats it deserves. Huge bonus: Tracking these clicks is a great way to find what topics or products are most interesting. Everyone wins!

4. Product/Service Discovery CTAs: Treasure Maps

When curious visitors are exploring your website, make finding your products and services the easiest. These CTAs don’t need to be fancy. Simple text on a standout button works just fine. Just make sure they stand out against the background.

5. Social FOllow & Share CTAs: Spread the Love

These are the “Tell your friends!” buttons of the digital world. Sharing CTAs are low-pressure ways for everyone to engage with your brand without committing to a lifetime subscription.

Place them strategically on posts and pages you know are working.

These CTAs don’t need to be buttons. Follow, share, and feed links are easy to customize. Make them match your brand’s personality!

6. Lead Nurturing CTAs: The Gentle Nudge

So someone’s interested but not quite ready to put a ring on it? No problem! Lead nurturing CTAs are like that friend who keeps suggesting great restaurants until you finally try one.

Use these to promote product demos, free trials, and quotes in places your leads frequently visit, like at the end of blog posts or on thank you pages.

7. Event Promotion CTAs: Party Invitations

Throwing an event? You’ll need people to actually show up (virtual tumbleweeds at webinars are rough).

Use event promotion CTAs to build buzz and drive ticket sales. The beauty of these CTAs is their versatility—place them where customers log in, where leads browse blogs, or anywhere your target audience might spot them!

8. Related Content CTAs: The Plot Thickens

The longer visitors hang around your website, the more likely they’ll convert. Related content CTAs are like that “customers also bought” section that somehow always knows what you want better than you do.

Weave these CTAs between sections or alongside content to create a choose-your-own-adventure experience that keeps visitors engaged.

9. Quiz CTAs: Brain Ticklers

Everyone loves a good quiz! Whether it’s “Which Product Solution Are You?” or “Test Your Industry Knowledge,” quizzes are irresistible engagement machines.

Make your CTA as fun and punny as the quiz itself.

10. “Buy Now” CTAs: The Grand Finale

This is the CTA we’ve all seen from the start. But it can be worth waiting for. Depending on your industry, you could need up to 30 touchpoints before turning those lovely leads into actual customers! These CTAs should be sales-focused and create a sense of urgency.

Place your BUY NOW’s on product pages or content designed for a potential customers doing their final research. 

Wrapping It Up With a Bow

CTAs are the friendly signs guiding visitors through your digital kingdom, transforming casual browsers into loyal subjects. The key is making them engaging, impossible to miss, and crystal clear about what happens next.

Do these 10 awesome CTA types spark your imagination? If your website is ready to convert like never before, book a call with Minty Pixel.